Now, brace yourself as we delve into the troubling world of corporate woke culture.
Target stores, predominantly in the southern United States, have been quietly nudged by the corporate head office to relocate LGBTQ Pride merchandise from the front to the less visible areas of their stores. This shift has occurred in response to growing customer dissatisfaction and in an attempt to dodge the kind of controversy that recently embroiled Bud Light.
Every year, during Pride Month in June, Target stores nationwide exhibit an assortment of items to celebrate the LGBTQ community. This year’s range includes “tuck friendly” swimsuits for transgender individuals and “gender fluid” emblazoned mugs. However, this unabashed promotion of progressive ideologies has earned the retail giant criticism, especially from conservative quarters. The controversy intensifies when such products are aimed at our young ones.
A source inside Target recently informed Fox News Digital about a clandestine operation taking place at several Target outlets, particularly those located in rural southern regions. The retail giant has been quietly moving their Pride merchandise sections to less prominent locations in stores, in a desperate bid to dodge a backlash similar to Bud Light’s recent scandal.
Fox News reveals:
“Target’s management had “emergency” discussions last Friday, directing store managers and district senior directors to downsize their Pride sections immediately.
“We were given 36 hours, told to take all of our Pride stuff, the entire section, and move it into a section that’s a third the size. From the front of the store to the back of the store, you can’t have anything on mannequins and no large signage,” an insider from Target reported.
The insider added, “We call our customers ‘guests,’ and there is outrage on their part. This year, it is just exponentially more than any other year. Given the current situation with Bud Light, the company is terrified of a similar situation.”
The source, a veteran employee with nearly two decades at Target, reveals that it’s rare for Target to make such abrupt decisions. The Friday call began with a focus on “how to deal with team member safety” in light of the backlash generated by the Pride merchandise. It was even mentioned that Target Asset Protect & Corporate Security teams were present on the call.”
Target’s Pride Collection for 2023 has not been received with unanimous applause. Many have criticized the items included in the collection:
Notable items include a checkered skater dress retailing for $30, designed by Brooklyn-based graphic designer Alice Butts; a non-binary ringer short sleeve T-shirt made by gender-neutral clothing company The PHLUID Project, retailing for $15; a ‘queer’ short sleeve T-shirt created by queer-owned stationary company Ash & Chess, retailing for $16, among other items.
Fox News Digital confirmed that Target stores in rural areas of South Carolina, Arkansas, and Georgia are among those where Pride sections have been relocated. Many regular employees were kept in the dark about this change, only learning of the repositioning when they witnessed it themselves.
In a nutshell, what we are witnessing is a covert dance between a corporate giant and its disgruntled customer base. This case illustrates the reality that big business isn’t above bending its woke ideology when it threatens the bottom line. Let this be a reminder that Americans, especially in conservative circles, still have the power to demand respect for their values from corporations who have embraced far-left ideologies. This is a silent revolution that we must continue to support.
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